Sparkflow | MEET THE TEAM: “Fortune favours the bold”
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MEET THE TEAM: “Fortune favours the bold”

MEET THE TEAM: “Fortune favours the bold”

Before rejoining my pals here, I was tired and demoralized. Somehow great jobs or promising projects become dull and uninspiring over time, mostly due to lack of vision (or proper care) from the one on top. This time things are pretty different”.

Emi is part of Sparkflow since the beginning. Thanks Emi for love and work.

Please tell us briefly about your experience and share, if possible, a relaxed picture of yourself:
I began working on digital advertising almost right after graduating from college, back in 2003.
As a programmer, and in order to keep my motivation, I need to work with interactive stuff, not just functions and data, to keep me motivated. Therefore, advertising and gaming became my natural environment. I worked at United Virtualities and Admotion before being summoned to the Sparkflow team. I’ve been working alongside this guys for more than a decade. Great people make great companies, and we are a strong team comprised of industry veterans that know each other very, very well.

Before rejoining my pals here, I was tired and demoralized. Somehow great jobs or promising projects become dull and uninspiring over time, mostly due to lack of vision (or proper care) from the ones on top. This time things are pretty different, and that’s what is fueling my desire to give my best everyday to make this company and its products even better.
I’m also a game developer, with a couple of educational titles out there in the App Store and Google Play 🙂

emi-birra
About to brew a premium amber lager

An advice to create amazing Ads with the Studio
– Keep it simple. No one likes bloated ads. Go right to the point.

– Use the widgets, but don’t be afraid of adding some custom javascript sugar. The possibilities are endless 🙂

Please recommend a blog to follow (linked to the industry) and explain why.
http://www.nngroup.com/articles/
When creating any interactive ad unit, you can do whatever you want in terms of usability, but first take a look at what Jacob Nielsen has to say about it.

Recommend a twitter account to follow (linked to the industry) and explain why.
@verge and @TechCrunch
Yeah, not so original right? But it’s what I read to keep up to date with the latest news about tech, science, and a little bit of everything.

A movie?
Porco Rosso (Hayao Miyazaki). In fact, every Miyazaki movie.
Watching the same movies I loved as a kid, now with my daughter, is to revive everything that I felt the first time I saw each one of those beautiful stories.

A book?
Adán Buenosayres (Leopoldo Marechal)
It’s a humourous yet sad story taking place in Buenos Aires in the 1920s, that describes the metaphysical struggle of a poet as a classical epic. I feel a strong bond with the humanity of most of the main characters, and it’s magical to realize that almost a hundred years later the spirit of some neighborhoods of my city remain unchanged.

Hobbies?
I really enjoy biking, kayaking, sushi making, home brewing all kinds of beers, taking singing classes (and occasionally singing in public), and growing plants in my hydroponic garden.

Favorite quote
Fortune favours the bold.