02 Feb ADS TO WATCH: Social Rich Media Experiences!
Awafrut is Nestlé’s brand of flavored water. Nestlé attempted to deepen the concept of friendship between families with the campaign and contest “Familias Amigas”.
To powered the Rich Media Page Post Link Ads campaign, the creative agency created a Social Rich Media Experience with a mobile first mindset so as to deepen the narrative of the branding campaign.
By clicking on the social native ad users unfolded an HTML5 full screen rich media experience where they could watch and interact with the campaign videos. The Ad unit also incorporated a real time Social Hub widget where users could visualize and interact with the conversation generated between the brand and the community in Facebook, Instagram and Twitter. Users can also check the prizes and click out to Awafrut´s social media networks.
The Social Rich Media Ad got more than 17% Engagement Rate and 11% Social Shares.
Media: ZENITH MEDIA
Built using: Spark Flow´s Studio
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